LOREX
With a pinch of humour and the perspective of a dyslexic, I approach the mighty, glowing neon Rolex signs. The iconic Rolex logo shines high above Biel, almost as if it were watching over us like an all-seeing eye, not unlike the Eye of Sauron.
And yet there is a peculiar beauty to this scenery. Ever since I've seen it every day, I've felt an increasing desire to own a Rolex myself - not a showy, ostentatious one, but a small, discreet watch.
Fake it until you make it!
Fakes are also originals.
2024
Biel/Bienne
Neon
exhibition
Juraplatz